Inside the world of Nuvula

Nuvula is a sovereign, Avant-Garde fashion and home décor brand, that embraces green-friendly goods, sustainability, and responsible manufacturing.

By merging original illustration and design derived from and inspired by the seven arts, Nuvula is a brand that is both vintage and innovative. Forever traveling in time to epochs and decades past; oftentimes, drawing on centuries’ old elements and vintage silhouettes, Nuvula hybridizes these pieces into time, creating a new era decorated with eye-catching fashion pieces and textiles patterns for home décor.

Rebeca Victoria is a Los Angeles-based fashion director and textile designer. She created the brand alongside her sister, Vanessa Victoria, an art director, fashion & costume designer based in Los Angeles . The duo has worked together for over ten years to transform Nuvula into the fashion juggernaut it is today.

As the co-designers of Nuvula, Rebeca and Vanessa have worked tirelessly both in public and behind the scenes. Subsequently, the brand sells in High-End boutiques and Department Stores in the United States and Europe.

In addition, their work has been featured in a variety of well-known media such as HBO, E Entertainment, Vogue Latin America, Nylon, Lucky, and Basic Mag, among others. And, entire collections have been featured during Fashion Week among Nolcha NY, Los Angeles, Berlin and London.

Their exceptional pieces have donned celebrity icons such as Rihanna, Zendaya, Daryl Hannah, Jada Pinkett Smith, Emma Roberts, Taryn Manning, Brooke Shields, and Lady Victoria Hervey, and many among others.

Some of the Nuvula's costume designs pieces have appeared in music videos of Rihanna, Prince, Chris Brown, Chocquibtown, Julieta Venegas, and many more.

Aiming to tell stories with original illustrations and poetry, we view our carefully chosen rags as a canvas to decorate and designed to inspire. Our avant-garde-esque brand and pieces are the crux of Nuvula. However, we also want to evolve along with the most exciting and compelling trends emerging each year; Reinterpreting them in our way, reinventing existing forms, contrasting fabrics in unexpected ways, sometimes drawing on centuries' old elements and designs, and hybridizing them into our time.

As a fashion brand, Nuvula Fashion pieces were housed in over 200 specialty boutiques and department stores in the United States, Canada, Europe, Japan, Dubai/United Arab Emirates, and South America. Our influences range from whimsical performing pieces to masterpieces in painting and literature.

In our over ten years as a brand, we've explored the ballet and dance performance realm, the magic of the circus, amazing abstract art and the psychedelic sixties with its sharp geometric aesthetics. As of today, we have evolved from a clothing line to a robust brand including home décor, an active wear line, and much more.

Nuvula’s Philosophy is to create a vast and lush universe of expression.

Our designs are meant to liberate you to “Wear Your Imagination.”

With a perpetually forward-thinking focus, our design team is always consumed with enhancing this purpose. We are resolute in transporting women to the heights of their imagination through the authority of art and design.

The fashion realm is a cyclical one, one that embraces both the novel and innovative as well as the vintage and antiquated. One of our primary design concepts is to reinvent what is known as the "staples" of fashion, deconstructing them and expanding their use. Reinvention, revision, and innovation of lines, techniques, silhouettes, and standards are the guiding principles for our work. Creating a balance between a rich use of color and a high level of sophistication, our vibrant designs occupy a grey area within the design realm, making them uniquely Nuvula.

Beyond creative liberties and quality, Nuvula has also stood by its motto for sustainability. While experimenting with new designs and constantly producing garments, we have upheld an eco-friendly, eco-conscious business model. Today, as we introduce our all-new and very versatile textile prints for new collections, we are unconfined by guilt. For each piece we have produced to date, we followed the energy-efficient process of reactive printing. This is a low-waste technique that still produces premium results. It focuses on reusing and recirculating all damaged pieces, leftover fabric, water, and energy.

Although our designs and products have changed over the years, Nuvula was, is, and will always remain an ecoconscious, eco–friendly company. From our very conception, we have boldly placed uniquely fabulous designs with as much as possible sustainable fabrics at the heart of our operation. Striving to maintain great integrity while using green materials and a thorough knowledge/ supervision of the entire manufacturing process, we keep our love of the planet at the helm of each and every project we create.

The Journey to an Eco-Friendly Model If the ideal activewear of the 21st century is chic, statement-making, and modern, it is also sustainable. Since its inception, team Nuvula has upheld its moral responsibility of implementing a socially conscious business model.
Eco-friendly, green materials and procedures have been the workhorse of all our creations. For our activewear collection, we have followed a reactive printing technique. The regime encourages washing and reusing fabric, recirculating water, and power-saving energy sources for the preparation and printing.

 Under the multistep process, we work to minimize waste production at each stage. Unlike traditional printing means such as pigment printing, Nuvula takes up no compromise in quality and sustainability.

After all, if you must wear your imagination, you need a safe and healthy environment to do it in.

We have tried to translate the essence through the power of art, that is, creative power. Art may be subjective in each individual's, but artistic freedom is always welcome.

Our vibrant, one-of-a-kind pieces are merely an attempt to reflect and contribute to this freedom. Thus, we proudly present another striking collection of textile prints that comply with Nuvula standards yet are nothing like their predecessor designs. Gear up for another whimsical adventure!

All these years, the Nuvula team remained busy unlocking a new segment of imagination or an unventured domain in textile printing.

What we are bringing forth for you this time around is unlike anything you have seen before at Nuvula. Over the years, we have given out abstract motif designs, uniform geometrical patterns, subtle flower arrangements, etc. These new prints take up inspiration from old designs, culturally-rich patterns, and futuristic color palettes to create a beautiful amalgam of art.

The new Nuvula textile prints world is vast and rich with color and design. Home Decor and Accent pieces ; As the world readjusts to the spirit of togetherness and festivity, Nuvula has been preoccupied with creating the best gifts for you. We have repurposed designs rooted in tradition and culture to translate a family's legacy. Thus, these prints will be the ideal choice as accent pieces for your living room, such as cushions, linen covers, and chairs.

The color palette is rich, featuring bold magentas and glaring greens to reflect the splendor of festivity. Due to a maximalist base, we will be sticking with subtle motifs prints featuring symmetrical shapes or delicate flower patterns. This contrast allows us to balance the piece in terms of aesthetics to ensure it is the center of every eye in the party.

Continuing with the euphoric spirit, we have also put much attention into expanding our home decor collection. When your living room beams with Nuvula's striking accent pieces, you will need to organize all other aspects to complement them. And what better than getting matching accessories carrying the same distinct Nuvula boldness?

Our home decor line features wallpapers, cutlery, table sets, and kitchenware pieces that will perfectly harmonize with all your delighted decorations. You can choose designs with similar color palettes or go for matching sets from our new textile prints to add a unique individuality to the room.